How Do People Choose the Best Meme Coin Project to Invest In? – The Virality Rule
In early 2021, a man named Glauber Contessoto made headlines across the world.
He wasn’t a Wall Street veteran. He didn’t work in tech. He was a regular guy working a 9-to-5 job, living in a small apartment in LA. But somehow, he turned $180,000 into over $1 million in just 69 days.
How?
He went all-in on Dogecoin — a coin originally created as a joke.
But the real story isn’t just that he made a million dollars. The question is: why Dogecoin? Out of thousands of crypto projects, why did he choose this one? And more importantly — how can you identify a meme coin with the potential to explode like that?
Let’s break it down.
The Meme Coin Psychology Experiment
In early 2024, a market research group tracked the behavior of over 5,000 meme coin investors on Reddit and Twitter. The study wanted to find out what factors actually influence investors to choose a specific meme coin.
What they found was fascinating.
When a meme coin had a strong, engaging community that posted memes, jokes, and viral content every day — people were 3X more likely to buy in, even if the project had no real utility. The community created a feeling of FOMO — fear of missing out.
But when coins had better tokenomics, real use cases, or big-name founders — but no social hype — they were ignored.
Turns out, in the world of meme coins, virality beats fundamentals.
Enter: The Virality Rule
There’s a simple pattern every successful meme coin seems to follow. I call it the Virality Rule:
The more shareable, hilarious, or ridiculous the meme — the more likely people will buy the coin.
Let’s take PepeCoin as an example.
It launched quietly in early 2023, but within weeks, it exploded to a $1B market cap. Why? Because meme pages, Twitter influencers, and Telegram groups couldn’t stop talking about it. The coin became a meme movement, not just a token.
And here’s the kicker: most of the people who bought it had no idea who created it, or what it did. They just didn’t want to miss out on the next DOGE.
So how do smart investors filter the hype?
From analyzing hundreds of meme coin success stories (and rug pulls), here’s what successful meme coin pickers actually look for:
- Community Energy (not just size)
A Discord or Telegram with 100 people actively posting memes, sharing updates, and creating inside jokes is worth more than a 10k-member group full of silence. - Relatable, Viral Branding
The meme has to be instantly recognizable or absurd enough to go viral. Doge, Pepe, Trump coins, even random characters like “Wifedoge” — it’s all about cultural stickiness. - Early Twitter / TikTok Signals
They track meme coin hashtags. When a new coin gets 1,000 tweets in a day and trending sounds on TikTok — it’s a green flag. - Clear “Pump Engine”
Whether it’s Elon Musk tweeting about it, or a coordinated influencer push, there’s always a trigger event that starts the rally. - Liquidity + Exit Strategy
Smart investors don’t YOLO and pray. They only invest in coins with decent liquidity and set exit targets. Most take profits in stages (e.g. 2x, 5x, 10x).
Real-World Tip From a Pro
Joe McCann, a hedge fund manager who trades meme coins, recently said:
“When I invest in a meme coin, I look for velocity. Not fundamentals. I ask — how fast is the meme spreading? If it hits the right Reddit threads or Elon tweets it, I’m in. But I’m never emotionally attached.”
That’s the real edge: speed and detachment.
The Mindset Shift
If you want to start spotting the next Doge, the next Pepe, the next Wifecoin — it’s not about reading whitepapers. It’s about understanding how culture spreads.
Think like a meme hunter. Ask: “Will people share this? Laugh at it? Turn it into a trend?”
Because in the world of meme coins, attention is currency.
Final Word
Whether you’re investing $100 or $10,000, the lesson is simple:
Meme coins are powered by memes, not metrics.
So study what people are laughing at. Watch what’s trending. Look where the culture is headed.
Because in the next bull run, it won’t be the smartest coin that wins — it’ll be the funniest.
Stay tuned.
